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| Most valuable customers ： ウィキペディア英語版 |
Most valuable customers
Most valuable customers is a marketing term referring to the customers who are the most profitable for a company. These customers buy more or higher-value products than the average customer. The companies can provide these customers with advice and guidance to make them loyal.
==Overview==
Usually most valuable customers are rewarded with discount or membership cards that give them specific privileges. These rewards help the business to generate more revenue as the customers will purchase more of products/services due to given benefits.
.Different companies have different ways to reward their loyal customers, for example Vodafone are rewarding their loyal customers with extra data on their plans;〔(【引用サイトリンク】url=http://www.vodafone.co.uk/discover-vodafone/all-customer-benefits/ )〕 or Barclays are lowering the interest rate on loans for customers that have been with them for more than 6 month.〔(【引用サイトリンク】url= http://www.barclays.co.uk/Savings/LoyaltyRewardISA/P1242606179497 )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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